Saturday, May 1, 2010
April 22, 2010
Evidence surfaced this week that makes it seem very likely that Zynga will soon expand its hit FarmVille game to the iPhone, iPad, and Android platforms, while also adding support for SMS gameplay. Zynga has purchased the domains FarmVilleAndroid.com, FarmVilleiPad.com, FarmVilleiPhone.com, and FarmVilleSMS.com according to information found by Internet sleuthing site Superannuation.
While Zynga is not named explicitly in the domain registrar info listed on Superannuation, the site did confirm that whoever purchased the new domains also purchased Farmville.com, FarmVille's official Web site. While it's easy to guess at the role SMS will play in FarmVille thanks to Mafia Wars, it's less clear what the other versions of FarmVille might be like. What seems most likely is something similar to the Mafia Wars and Zynga Poker apps for iPhone, which serve as a mobile interfaces for the game.
FarmVille on iPad and Android would mark Zynga's debut on both platforms. Zynga has previously published numerous titles for iPhone in addition to the ones listed above, including Vampires: Bloodlust and Word Scramble. Last summer Zynga CEO Mark Pincus criticized the iPhone's ability to monetize social games as "below expectations," but this was before the addition of in-app transactions to the platform as part of OS 3.0.
This post by Alicia Ashby originally appeared on Virtual Goods News.
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